Privacy policy

Namesake is a baby name app for iPhone. This page explains what the app and this website collect, why, and what we never do. The short version: no names, no emails, no ads, and nothing is sold.

The app

No sign-up. Namesake doesn't ask for your name, email or phone number. When you open it, the app creates an anonymous account so your swipes can sync with your partner's.

What's stored. To make matching work, we store your anonymous account, the names you keep or pass, your rankings, and which partner you've paired with. This is kept in our database provider, Supabase.

Usage analytics. We use Mixpanel to understand how the app is used, for example how many people finish pairing or how many names get swiped. These events are tied to your anonymous account, not to your name. Mixpanel may also record basic device details, such as your iPhone model and iOS version.

Notifications. The daily name reminder is created on your phone. We don't run a server that sends you push notifications.

This website

This website doesn't use cookies and doesn't show ads. We use Mixpanel to count page views and taps on the App Store button. It saves nothing on your device, so it can't recognize you from one visit to the next. Mixpanel may record your browser type and rough location (country or city) from your IP address. Like most websites, our hosting provider may also keep standard server logs (such as IP addresses and browser type) for security and to keep the site running.

What we never do

• Sell or rent your data.
• Show ads, or share your data with advertisers.
• Ask for your name, email, contacts or location.

Deleting your data

Email [email protected] and we'll delete your account and swipes. Deleting the app removes the data stored on your phone.

Children

Namesake is meant for adults choosing a baby name. It isn't directed at children.

Changes and contact

If this policy changes, we'll update this page and the date at the top. Questions? Email [email protected].